If there is one thing COVID-19 has proved, it’s that the construction industry is resilient. Despite dwindling funding for projects and changing CDC mandates, our workers have remained essential to driving the economy forward by continuing to work hard to build America.
Even with the demand for construction workers at an all time high, the number of young people entering the workforce has remained stagnant. Because of this, ManPower estimates that there will be an estimated shortage of 1.4 million workers by 2022.
As a way to drive workers to the industry, NCCER and its Build Your Future (BYF) began an initiative in 2013 celebrating October as Careers in Construction Month (CICM). Each October, they rally support across the country to raise awareness about the skills gap and the vast opportunities in the construction industry.
Careers in Construction Month is an annual month designated to increase public awareness and appreciation of construction craft professionals and the entire construction workforce. During this month, employers, associations and schools are encouraged to conduct job fairs, panel discussions and local community events to inform students of the vast employment opportunities in construction.
Need tips on how to start promoting CICM in your company? Here are some tips from NCCER:
Go social. Join the #CICM conversation online and help spread awareness! This year, BYF has a Social Media Kit complete with strategies, key messaging and sample copy. Additionally, we have graphics available on their resource page with an easy download link for all of our social media graphics. We have