Modern Professionals

The professionalism problem: Raising the bar in real estate – Chicago Agent magazine

More than 20 years ago, Laurie Ruble’s grandmother passed away. As the family gathered at her home in mourning — days before the funeral even took place — the doorbell rang. It was a real estate agent trying to drum up new business by capitalizing on the family’s loss. Even though it happened several decades ago, the experience stayed with Ruble. While this overtly aggressive behavior may not occur anymore, one of the most common peer-to-peer complaints from brokers is that some of their peers don’t hold ethics and professional respectability in the high regard that they should.

Professional standards have evolved over the past several decades, due to the professional guidelines set forth by Illinois REALTORS®; the Real Estate License Act, which falls under the Illinois Department of Financial and Professional Regulation (IDFPR) – Division of Real Estate; and managing brokers who pride themselves on being the stewards of the industry.


Also in this issue

Updates and changes to the Real Estate License Act

Why professionalism is more important than ever during a pandemic

Bad reputation: How professionalism can help, or hurt, your brand

Survey: Real estate agents and brokers on professionalism


 Not all brokers are Realtors, and the ones who do hold the Realtor designation “live by it and hold it up very proudly,” says Jeff Baker, deputy chief executive officer of Illinois REALTORS®.

In fact, the members of Illinois REALTORS® were the ones who advocated for more intense training dedicated to professionalism. Under the new Real Estate License Act,
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